The King of Beers: Budweiser

Budweiser claims to be the “King of Beers” and for good reason. The Anheuser-Busch family of products, which includes Budweiser and Bud Light, are by far the top selling beers in the United States, with Bud Light in particular being the biggest seller in the US. In 2012, Bud Light sold about 269,135,600 cases of beer, which brought generated $5,452,052,000 in total sales. In the past, Budweiser has normally been in second place behind Bud Light, but last year Coors Light jumped up from their normal third place spot and became the second best selling beer in the country. Although Coors Light became the second best selling beer in the US in 2012, it sold less than half of what Bud Light sells, with about 101,760,300 cases of beer being sold and bringing in $2,056,722,000. Budweiser was right on the heels of Coors Light, selling 101,651,900 cases which generated $2,017,366,000 in revenue.

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Most people are familiar with Budweiser and Bud Light from having drank it or at least seeing their advertisements. Anheuser-Busch InBev, the parent company of Budweiser and Bud Light, has been expanding their list of products in an attempt to secure an even larger market share. Anheuser-Busch has capitalized on the popularity of low calorie and light beers and has made Budweiser Select 55, which has the lowest calorie count available in a beer, 55 calories, thus the name Select 55. Anheuser-Busch also offers a beer that is marketed as a premium light beer, Michelob Ultra, which has 95 calories.

Besides light beers, Anheuser-Busch is also attempting to benefit from the increasing popularity of specialty and craft beers by offering brands like Shock Top, Bass, and Goose Island. Anheuser-Busch offers beer alternatives like Bud Light Lime-a-rita and Budweiser & Clamato Chelada. Anheuser-Busch also offers many European varieties such as Becks, Lowenbrau, and Stella Artois, as well as Japanese-style pilsners, Kirin Ichiban and Kirin Light.

With their huge variety of drink choices, Anheuser-Busch and Budweiser have cemented their place as the “King of Beers.” Budweiser is my favorite out of the big beer brands and one of my favorites overall. If you really want to learn more about Anheuser-Busch and Budweiser, visit one of their breweries and take the tour. I visited the main brewery in St. Louis and it was an awesome experience that I would definitely recommend to any beer lover. Go out and try some of the different Anheuser-Busch beverages and let me know what you think. Cheers!

Link to Anheuser-Busch Homepage

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